Kiss Education: The traditions of greeting and kissing in the Middle East are very unique and full of nuances. Each country and culture has a different way of kissing, each meaning something different. Even men greet each other by kissing. So MTV created a 'Department of Protocol and Etiquette' and took it upon itself to educate people on the variety of kisses.
These commercials first aired on Valentine's Day.
Along with the commercials, an accompanying website was created:
Site contents:
- Lessons in kissing (see examples below)
- Interactive kissing game
- User generated kiss content
Unfortunately, due to the 'sexual' nature of the content, the U.A.E. censor board ordered MTV to take the website down.
Title: The 'Saudi long-time-no-see' kiss
Title: The 'Saudi big no-no' kiss
Title: The 'Lebanese hi-Keefak-Ceva, don't ruin my make-up' kiss
MTV: Kissing in the Middle East
