TEARS IN LEBANON
BRIEF: Raise funds to rehabilitate survivors of the Lebanon crisi through a direct mailer.
SOLUTION: Avoiding overexposed pictures of injured children, a guidebook ‘Treasures of Lebanon’ was mailed. But instead of beautiful pictures inside, the reader finds pages made of tissue paper.
RESULTS: 300 copies were mailed and the charity dinner was a success. The amount raised was $224,600
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DIRECT/EVENT/PR: TRILLION FOR LEBANON
