INTERACTIVE: MERCEDES-BENZ CL63 AMG

CL63 AMG WEB BANNER



451 horsepower is a lot. To exhibit the sheer power and speed of the C63 AMG on the web, a simple web banner is created that promises to show what 451 horsepower feels like.

When the banner is clicked, the back-end system (tied in with google) does a search across the web to find content that was most recently updated. The page springs into blurry motion and lands on the most recently updated page on the internet. In this case, it is a video on youtube.

Upon landing on this freshly created page, a message hovers over the screen telling the viewer that he/she is the first to view this content. It is then signed off with a message: “With 451 horsepower, always be the first to arrive.”